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Bold Brew Branding

A full-scale branding project for a craft coffee brand. The initiative encompassed logo design, packaging concepts, and video content showcasing the coffee-making process. With a focus on artisanal quality and a bold aesthetic, the project successfully elevated brand identity across all touchpoints.

I’m an Experience Architect (B.A. Design & MBA) leading Commerce UX strategy at JPMorgan Chase. Whether I’m designing the underlying logic of modern commerce or hosting Sketchy Design, a podcast uncovering the messy realities of innovation, my focus is always on bringing clarity to complex environments.​

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