👋 Hi, I'm Andy!
I lead complex commerce experiences at scale—where money moves, decisions compound, and increasingly, software takes initiative.
My background spans global marketplaces, loyalty ecosystems, checkout flows, and service platforms—but the throughline is always the same: helping people move forward with confidence.
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Trust is a design material, not a byproduct
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Stories outperform specs when navigating change
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AI doesn’t replace judgment—it reshapes where judgment lives
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The best systems leave people feeling more capable, not less
🎧 Listen to my Podcast
I host a Podcast, Sketchy Design, where we explore stories of innovative problem solvers, their journey through the messy parts we never see. Episodes highlight stories of innovation in action, relentless user-centricity, and perseverance through doubt, failure, constraints and iteration.
What I'm Workign On
The AI Story Coach
The Story Coach is an ongoing experiment: using AI to help leaders, founders, and teams articulate transformation from the user’s point of view.
Not pitches. Not personas. Stories that make change feel inevitable.
QUEST: A Method for Navigating Ambiguity
QUEST is my narrative-led framework for innovation in uncertain environments:
Question → Understand → Explore → Solve → Test
It’s designed for teams operating beyond best practices—where the problem isn’t lack of data, but lack of shared understanding. QUEST helps teams align around intent, story, and consequence before jumping to solutions.
