My career has never followed a straight line—and that’s the point. I’ve worked across product design, product management, business strategy, social strategy, graphic design and consulting. Over time, I realized these disciplines are all solving the same problem: helping people navigate complexity with confidence.
​​An MBA grounded me in economic systems. Twenty years building products taught me how operational realities collide with ambition. Fintech and social engagement taught me that trust comes from clarity—not simplicity, but orientation.
The next generation of innovation won’t be led by narrow specialists alone. It will be shaped by experience architects—the people who can connect disciplines, adapt in motion, and create meaning across increasingly complex systems.
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My work ensures that as technology scales and automates, the human experience remains intelligible, trustworthy, and empowering.
I played a small part in award-winning work as a young agency intern. Throughout my career as creative professional, my work has earned dozens of awards from international competitions.
Strategic Alignment
Aligning massive organizational ambitions with viable market and operational realities.​
Systemic Logic
Writing the behavioral protocols and framework logic that govern complex data flows.
Human Orientation
Ensuring that no matter how complex the underlying engine, the person on the other side feels entirely in control.
Today, I'm an Executive Director of Merchant Services at JPMorgan Chase. Connect on LinkedIn for my full profile.
Case Studies
(Coming Soon)
Platform Instruction Architecture
Authoring the core Markdown instruction files and agentic protocols that govern the behavior, logic, and user orientation of an entire global commerce platform.
Innovation Narrative AI Skill
Turning loose human prompts into structured script frameworks by designing clear boundaries, interaction rules, and system logic.
Connected Hotel Entertainment
Synthesizing complex legacy networks and physical property systems into a single, cohesive digital experience across global hotel brands.
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The Future of Agentic Commerce
Defining a North Star story and behavioral vision for how autonomous AI agents securely navigate high-stakes transactions within global banking infrastructure.
Scaling Accelerated Guest Checkout
Driving the experience architecture and merchant integration logic required to scale Fastlane by PayPal—optimizing transaction speed, identity verification, and trust across a massive commerce ecosystem.
Global Feedback Architecture
Designing a proprietary review engine deployed across 5,000+ hotels globally—standardizing how qualitative human feedback is structured, processed, and displayed to maintain brand trust at scale.
Listen to my Podcast
Sketchy Design
I host a Podcast explores stories of innovative problem solvers, their journey through the messy parts we never see. Episodes highlight stories of innovation in action, relentless user-centricity, and perseverance through doubt, failure, constraints and iteration.
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Book me for your event
Speaking & Panels
I break down the mechanics of the next era of design—moving past the hype of automated production to focus on the operational realities of trust, scale, and agentic systems.
What I Talk About: Why the era of pixel-pushing is hitting a wall, how to design the social contract between humans and AI, and what it means to lead design teams out of Figma and into the substrate of systemic logic.
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Design Thinking | Storytelling | Collaboration |