fa·cil·i·tate
/fəˈsiləˌtāt/

(verb)
Make (an action or process) easy or easier

“Design makes the difficult easy,
​and the easy memorable”

John Maeda
2019 Design in Tech Report

Product Discovery Phases

​Foundational Research

​Problem ​
​Discovery

​Problem
​Distillation

Solution
​Discovery

​Iterative Development

Design Sprints

Cross functional and collaborative exercises, typically covering problem discovery, problem distillation, and solution discovery

Workshops

Meetings structured around a problem, intended to align on a path forward

How Might We...

Ideation to foster rich dialogue about a wide range of opportunities 

Crazy Eight Brainstorms

Focused and time-boxed brainstorming in written or sketch form. 

Idea Mapping

Ideas, products, or features are clustered and grouped by affinity and customer benefits

Prioritization

Zero in on most impactful and innovative ideas by ranking across multiple models with relevant metrics 

Sketches

Low fidelity communication to visualize a concept and without a focus on quality 

Storyboards

Low to medium fidelity visuals, stitched together into a narrative around a specific scenario

User Research

Customer feedback captured through a range of methods and techniques