BackgroundThe Business Debit card faced strong headwinds in 2019 but the team was determined to build out an end-to-end card servicing experience. This meant close partnership with numerous customer-facing product and and back-end engineering teams.
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Goals
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“1% cash back, I already get more than that with my credit card”
“I don't want a credit check to open a card”
“I can't tell what purchases are eligible for cash back”
“It's hard to know if I have enough in my balance”
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WORKSHOP EXERCISE
Our “Why”
THEMES My money on my terms The entire PayPal network in my hand More control over my business My money should work as hard as I do |