PayPal

Business Debit Card Servicing

Background

The Business Debit card faced strong headwinds in 2019 but the team was determined to build out an end-to-end card servicing experience. This meant close partnership with numerous customer-facing product and and back-end engineering teams.

Goals

• Reimagine end-to-end servicing and include new surfaces
• Boost cardholder engagement and usage
• Expand into 7 European countries 

“1% cash back, I already get more than that with my credit card”

“I don't want a credit check to open a card”

“I can't tell what purchases are eligible for cash back”

“It's hard to know if I have enough in my balance”

Original Experience

Card servicing page

No native app experience

WORKSHOP EXERCISE

Our “Why”

THEMES
My money on my terms
The entire PayPal network in my hand
More control over my business
My money should work as hard as I do 

OUR WHY -  VIDEO [SCRIPT]

This is not a debit card.
This is an idea that growing a small business should feel effortless.
We’re on a journey to scale on their terms.
To make sure every dollar spent goes further.
To inspire trust and confidence.
It’s about growing effortlessly.

Choose Your Cash Back

In-App Card Activation

In-App Card Servicing

Press Coverage