BackgroundCommencement festivities attract thousands of family and friends to the Stanford campus over the course of several days. With so many people expected to reference the site from their phones, we needed to redesign the site with mobile users and resources in mind.
|
Goals
|
Original Site
To guide our decisions about design and information architecture, I started by investigating the most common pain points in attending Commencement. In so doing, we identified the top user personas;
Guests: PARENTS, SIBLINGS, EXTENDED FAMILY, FRIENDS
Students: UNDERGRADUATE, GRADUATE
Faculty
|