With a keen eye for critical details and strategic opportunities, I am a marketing and web communications professional who helps clients develop their social media presence in a way which intrinsically supports their business and promotes smart growth. I currently serve as social media manager at UMUC, one the nation’s largest online degree granting public universities, where I developed the university’s social media strategy and oversee its day-to-day operations and partnerships.
If forms aren't your thing, you can send me an e-mail at dunmire.andy@gmail.com or follow me on LinkedIn.
Market Research, Integrated Media Strategy, Blog Development, Campaign Promotion
The University of Maryland University College (UMUC) launched a social media campaign, Experience UMUC, which integrates Facebook, YouTube, Flickr and other social technologies. The campaign encompasses assets and stakeholders from across the entire University.
Web Design and Development, Google Maps API
UMUC's web site has incorporated interactive technologies like jQuery (Javascript), Flash, and Google Maps to enhance the overall user experience. For example, users are now able to get driving directions from Google Maps without leaving the web site.
Veterans Day 2009 Tribute
This interactive tribute utilizes jQuery to animate through a series of profiles from service members around the world.
Logo Design, Sale Sheets, Advertisements, Web Design
Champion Landscape adjusted its marketing strategy towards local "grassroots" relationships within local communities. The shift in strategy was initiated with the development of a new logo and branding materials such as, business cards, yellow page ads, fliers, sell sheets, and a custom web site.
Creative Direction, User Interface Design, Web Development
The University of Maryland University College developed this fully-functional game as a proof-of-concept and was even integrated into Facebook's application platform."Marble Maze" features three levels of difficulty, each with a series of 12 game boards, a help screen with a demonstration video, and a screen displaying high scores.
Web Design and Development
UMUC's email communications were reformatted to display correctly and consistently across all major mail and webmail clients (Outlook, Gmail, Y!Mail, Hotmail, etc.). Increased functionality was also built into the redesign to allow recipients to share the email with friends or view the email online.
Graphic Design
The University of Maryland University College promotes a variety of initiatives and departments through printed collateral, such as academic catalogs, schedules of classes, program and service brochures. These samples include folding brochures with pocket inserts, and conceptual campaign posters for diversity initiatives.
Branding, Marketing Collateral, Print and Online Advertisements Web Design and Development
Capital Clinical Research Associates was positioned to serve a real niche market in the Metropolitan DC area. CCRA's collateral includes a mixture of different media and formats to illustrates the emotional connection between individuals and clinical research.
Web Design
The Wheaton Regional Center lead a strategic initiative to re brand the revival and redevelopment of Wheaton, Maryland. This is a mock-up of the organization's web site which would serve as the focal point of the promotional campaign.
Marketing Collateral, Presentations
MV+A Architects utilizes a variety of multimedia formats for its marketing collateral to maintain long-term customer relationships. These formats include oversized booklets and prints,interactive CD-ROMS,video animations and slide shows, or even trade show packets.
Graphic Design, Prepress, Production
The DC Chamber of Commerce's annual membership directory provides valuable information and resources to local businesses. In addition to member information,this directory allows businesses to promote their services in a variety of display options.