| More

Andy Dunmire

About

With a keen eye for critical details and strategic opportunities, I am a marketing and web communications professional who helps clients develop their social media presence in a way which intrinsically supports their business and promotes smart growth. I currently serve as social media manager at UMUC, one the nation’s largest online degree granting public universities, where I developed the university’s social media strategy and oversee its day-to-day operations and partnerships.

Education
  • MBA, University of Maryland University College
Accomplishments
Skills & Strengths
  • Marketing strategy and business planning
  • Integration of social media and multimedia-rich interactive marketing
  • Agency experience in graphic design, web design and development and user interface design
Contact

If forms aren't your thing, you can send me an e-mail at dunmire.andy@gmail.com or follow me on LinkedIn.

Portfolio

Champion Clients Through Integrated Social Media

Integrated Media Strategy, Blog Development, Campaign Promotion

The University of Maryland University College (UMUC) launched a social media campaign, Experience UMUC, which integrates Facebook, YouTube, Flickr and other social technologies.

Research, Pitch & Pioneer Social Opportunities

Market Research, Integrated Media Strategy, Campaign Promotions and Presentations

Encourage the adoption of strategic implementations of social media and technologies to streamline communications between stakeholders throughout UMUC.

eCards with Self-Effacing Humor

Web Design, Development, and Integrated Media Strategy

Launched a branded eCard platform for UMUC as a fun compliment to engage the community and promote social channels like Facebook, Twitter and Blogger among others.

Commencement Countdown on Facebook

Creative Direction, User Interface Design, Web Development

UMUC's first Facebook application allows graduating students from around the world to add a countdown to their personal profile page, specific to commencement ceremonies in Tokyo, Okinawa, Heidelberg, Guam and the US. Users could also chat, network and leave comments for their peers.

Extending Usability and Interactivity

Web Design and Development, Google Maps API

UMUC's web site has incorporated interactive technologies like jQuery (Javascript), Flash, and Google Maps to enhance the overall user experience. For example, users are now able to get driving directions from Google Maps without leaving the web site.

Veterans Day 2009 Tribute

This interactive tribute utilizes jQuery to animate through a series of profiles from service members around the world.

Playing Games on Facebook

Creative Direction, User Interface Design, Web Development

The University of Maryland University College developed this fully-functional game as a proof-of-concept and was even integrated into Facebook's application platform."Marble Maze" features three levels of difficulty, each with a series of 12 game boards, a help screen with a demonstration video, and a screen displaying high scores.

Email Communications

Web Design and Development

UMUC's email communications were reformatted to display correctly and consistently across all major mail and webmail clients (Outlook, Gmail, Y!Mail, Hotmail, etc.). Increased functionality was also built into the redesign to allow recipients to share the email with friends or view the email online.

Spreading Good Cheer

Web Design and Development

Office Cheer™ launched in 2006 from a simple but important question, why aren't offices more fun? A few office jokes became an entire collection of truly authentic and affordable posters inspired by situational and sarcastic humor.

Building on an Identity

Web Design and Development

MV+A Architects established branding guidelines to establish a cohesive and consistent identity. The web site was re engineered by updating the entire layout with a sleek and scalable portfolio gallery, all according to banding guidelines.

A Refreshed Presence for Alumni

Web Design and Development

The UMUC Alumni Association website was redesigned to increase the organization's exposure while highlighting the membership benefits, events and charitable opportunities.

Marketing Collateral and Communications

Graphic Design

The University of Maryland University College promotes a variety of initiatives and departments through printed collateral, such as academic catalogs, schedules of classes, program and service brochures. These samples include folding brochures with pocket inserts, and conceptual campaign posters for diversity initiatives.

Logos and Branding

Brand Development
and Positioning

Branding, Marketing Collateral, Web Design and Development, Search Engine Optimization (SEO)

As a recent startup, DCI Architects required a forward-thinking brand that exudes professionalism and experience. Once applied to a web presence and marketing collateral, DCI is receiving numerous cold calls and impressing prospective clients.

Positioning a Clinical Research Company

Branding, Marketing Collateral, Print and Online Advertisements Web Design and Development

Capital Clinical Research Associates is positioned to serve a real niche market in the Metropolitan DC area. CCRA's collateral includes a mixture of different media and formats to illustrates the emotional connection between individuals and clinical research.

Branding a Champion

Logo Design, Sale Sheets, Advertisements, Web Design

Champion Landscape adjusted its marketing strategy towards local "grassroots" relationships within local communities. The shift in strategy was initiated with the development of a new logo and branding materials such as, business cards, yellow page ads, fliers, sell sheets, and a custom web site.

Promoting Local
Class Acts

Promotional Materials

Class Acts is a nonprofit arts outreach organization dedicated to bringing educational and culturally diverse arts experiences to schools and communities in Maryland, Washington, DC and Virginia.

Custom CD Packaging

Layout and Design

The Pennsylvania-based folk group, Dennis McCurdy & the Lonesome No More Band, released their second album "Sons of Our Fathers."

Creating Presentation-ready Materials

Marketing Collateral, Presentations

MV+A Architects utilizes a variety of multimedia formats for its marketing collateral to maintain long-term customer relationships. These formats include oversized booklets and prints,interactive CD-ROMS,video animations and slide shows, or even trade show packets.

DC Means Business

Graphic Design, Prepress, Production

The DC Chamber of Commerce's annual membership directory provides valuable information and resources to local businesses. In addition to member information,this directory allows businesses to promote their services in a variety of display options.

Volleyball, Sun and Outdoor Fun

Promotional Materials

Mid-Atlantic Volleyball has been a mainstay within the Washington, DC community since 1982 and we've carefully helped to craft their promotional items, tournament T-shirts and prizes.